Contents:
Mission:
HighMark facilitates the
presentation of practical business education in developing economic areas.
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Goals:
- To mobilize thousands of
American business persons who will share their skills, experiences, and life
values and thereby instruct others in principles of business leadership.
- To see lives and nations
transformed through the impact of successful businesses, built on the
principles taught.
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Method:
HighMark has developed a set of materials collectively entitled the Successful Business Principles Course. These materials have been
especially designed to train managing directors of small to medium-sized for-profit businesses (e.g., having between 5 and 500 employees.) HighMark
maintains dialogue with persons and organizations, both in the United States and abroad, who have interest in either instructing or learning
business management methods which have proven successful in the global marketplace.
When HighMark becomes aware of a desire to either learn or instruct these methods, it establishes an agreement with groups of qualified American
business persons who voluntarily serve as instructors of the Successful Business Principles Course. Under the terms of this agreement,
HighMark provides materials and consultation to these American business leaders (formed into teams of 3-5 persons) who subsequently instruct the
Successful Business Principles Course, typically in nations outside the United States.
HighMark's services include provision of workbooks and slide presentations for use in the Course along with instructions for teaching these
materials, instructions for the logistical facilitation of the Course in the host country, and general travel preparation instructions for the
teams.
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HighMark's
Successful Business Principles Course:
Provides training in
essential business disciplines:
- To be taught to leaders of existing, small to medium-sized, for-profit businesses
- Emphasis on the practical application of management principles essential to success
- Presented in a non-formal manner that fosters learning and the building of relationships between participants and instructors
Successful Business Principles Course is is comprised of four separate
but coordinated and sequential seminars:
- Each seminar focuses on a single business discipline
- Each seminar is divided into five modules of instruction and each module is designed to be taught in four hours. Assuming one module is
taught daily, each seminar can be presented over a span of five days
- Seminars are spaced approximately three months apart so that the entire Successful Business Principles Course is presented over a twelve
month period
- Between seminars, participants meet together in study groups with a facilitator at which time they consider application of the management
principles to their individual enterprises
The seminars in the SBP
course are:
- "Successful Marketing
Principles: Adapting a Marketing Orientation" by W. Wayne Talarzyk,
Ph.D., Emeritus Professor of Marketing, Ohio State University
- "Successful Financial Management Principles: Making the Best Financial Decision" by L. Murphy Smith, D.B.A.,
C.P.A., Assistant Department Head, Graduate School of Business, Texas A&M University, Katherine T. Smith, D.B.A., and Philip Swicegood, Ph.D.,
professor of Finance, Wofford College.
- "Successful Human
Resource Management Principles: Improving Employee Effectiveness" by
Robert J. Eldridge, M.B.A., former Vice President of Human Resources for
DowBrands, and Beverly A. Bradstock, M.B.A., President of Career Management
Services division of Williams, Roberts Young, Inc.
- "Strategic Management
in the Successful Company: Creating a Sustainable Competitive Advantage”
by Leslie E. Palich, M.B.A., Ph.D., Associate Professor of Management,
Baylor University, and Terrence D. Culling, B. Sc., founder of Interactive
Insights, a strategic management and information systems technology company.
Materials provided by
HighMark for each seminar include:
- A workbook which contains
module outlines and applicational discussion questions
- Accompanying video slide
presentations for each module
- Instructor's notes for
preparation and presentation of the seminar
- Audio messages by the
seminar authors describing presentation of each module
- Additional background
information specific to the topic of each seminar
Successful Business Principles seminars have been presented in 25 nations in the Americas, the Caribbean, Eastern and Southern Europe,
Asia, and Africa.
Seminar Workbooks and PowerPoint® presentations have been translated into 14 languages including French, Spanish, Russian, and Mandarin.
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Tax Exemption:
HighMark, Inc. is a
not-for-profit, charitable and business education corporation, founded in
2000.
